Thursday

Localized Search Term Analytics

077/365

Search engines, such as Google, should collect area concentrated search terms and provide analytics for those locations. It would be very useful to know what individuals are searching for while at a particular place. For example, it would benefit a store like Walmart to know what their customers are searching for in regard to their shopping experience while at a particular store. Or, while at Yosemite National Park the search term analytics may suggest visitors don't know how to find a specific area or attraction and this could motivate alterations to help allevate confusion. Things that wouldn't normally have been brought to the attention of the owner/proprietor could be use to positively help the location/area.

There might be some big brother issues on this one but I think it would be a great information to collect and analyze. While I believe this technology should not intrude on individuals privacy at home, searching in public should be public information therefor a right for anyone to know or use.

No comments: