Auto Insurance On-demand

083/365

If you watch cable television, at any time you'll see a slew of cut-rate insurance commercials e.g. Gieco, General, Nationwide, Progressive, etc. Individuals can no longer afford full coverage so these companies offer coverage at the state minimum which brings up an interesting concept for a new type of coverage.

A driver could possibly drive without auto insurance indefinitely as long as they a. don't get pulled over and b. don't get into an accident. It is under these situations when it becomes illegal to be an uninsured driver (it's not illegal until you get caught). My thoughts are that with all this technology why should anyone need to pay per month for auto insurance?

What I'm suggesting is auto insurance coverage only when you need it. Sign up at any time for service on a mobile app, then when/if you get pulled over just confirm the cost of on-demand coverage and get proof of insurance before the police officer is even out of his/her car.

Obviously, the cost of on-demand coverage would be substantial but less than that of the penalty for not being insured.

If an individual drives for 1 year uninsured without ever getting pulled over or in an accident they save around $1,600 (2010 average).

Jersey Barrier = Ad Space

040/365

While driving around for the holidays I noticed a lot of potential advertising space that isn't being used. On the Pennsylvania Turnpike there is miles and miles of Jersey Barriers that splits the opposing traffic. This seems like a great place to place some advertisements. Maybe for an attraction at the next exit, a Gieco image (see picture) or something else entirely. I see the Jersey barrier turning into the walls and boards at sporting events.

The ads would have to be designed in a way that it could be read normally while traveling at a high rate of speed and simple as to not distract the drive but to subliminally influence them. They would have to be stretched creating what looks like a normal image or short words (if any at all).

You could argue that this is dangerous because drivers will be looking at the image and not the road. But there are already billboards everywhere so I kindly disagree.