012/365
If The 36th Idea applied thier concept to ANY 365 day project it would give people a distinct outlet to refine their skills with other people doing that same experiment. Allow users to make up their own 365 day project and throw it into the blog. Or even separate the ideas within the same site. A section for everyone in photography, one for entrepreneurs, one for playing an instrument, ect. Most importantly, let the users create the different themes.
Just give them the platform.
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