On my weeked ski trip I noticed that mountain trails aren't lit very well so applying LEDs the the skis or board would be a great idea.
Look at how quickly this market is turning into a fashion show. Flashy gear, loud colors and exuberant equipment. The next logical step is to make it a light show. Aftermarket customization allows the consumer to become deeply invested in a product. Take a look at the tuner car market for examples of how LEDs can be used to individualize the consumer.
StreetGlow is the most familiar provider of aftermarket lighting gear for vehicles. They could partner with a snowboard or ski company to make a very cutting-edge design that is both functional and aesthetically awesome.
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